Several ways to create hype:

-Word-of-mouth
-Early product releases for web reviewers.
-Leaving your unreleased product in a bar so Gizmodo gets a hold of it.
-More word-of-mouth
-TV ads before the release.
-Making a good product.
-Making a notoriously bad product.
-Being honest about your business.

Which will you be known for?

Entrepreneur is defined by Dictionary.com as “a person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk.”.

UrbanDictionary.com has a slightly different definition: “Name given to oneself who may or may not own an actual functioning and profitable business, but is considered by most accounts a douche bag socially. They often wear graphic t’s on the weekend as a sign of douche bag solidarity.”.

Are either of these correct?

As for the first definiton: Certainly a lot of initiative goes into starting and running a business, but these days, the risk factor is significantly reduced. It costs me a little over $100 a year for this website’s hosting, as well as $8 a year for the domain name. Even if I don’t make a dollar off of this website (I won’t except for donations over the next 3-4 years), I’m only paying around $108 a year, and $540 for the next five years. Not too shabby. Of course, as websites grow, maintaining a website is a little more expensive. If my website grows faster than I currently anticipate, the costs may double. This would be a such a good problem, I don’t even worry about it. :)

As for the second definition: “Name given to oneself who may or may not own an actual functioning and profitable business“ is certainly true. My website might crash and burn. Plenty of businesses fail shortly after launching. Others don’t crash and burn right away, due to having a useful product or service, but due to lack of marketing, advertising, word of mouth, etc, eventually die off. So that part of the definition is very true. Perhaps “considered by most accounts a douche bag socially. They often wear graphic t’s on the weekend as a sign of douche bag solidarity.“ Seems a little far-fetched.

Some entrepreneur’s are douches.
Some do undertake considerable financial risk when starting a business.
Some don’t.
Some succeed.
Some don’t.
Some make a very big profit without making a big investment.
Some wear graphic tees.

Which one are you?