Every time Apple releases a new product, there are several months of intense speculation in the tech community. Apple has a gift for hyping their products effectively. Or perhaps their reputation does most of the work.
Several ways to create hype:
-Word-of-mouth
-Early product releases for web reviewers.
-Leaving your unreleased product in a bar so Gizmodo gets a hold of it.
-More word-of-mouth
-TV ads before the release.
-Making a good product.
-Making a notoriously bad product.
-Being honest about your business.
Which will you be known for?